There is no imposed formality of structure or delivery that could stiffen Carti or bleed the life out of the demos; instead, there is “New Tank,” which seems to have a half-dozen chorus ideas that are dispensed in a single long take. These songs are in a constant state of being deleted and re-uploaded to YouTube and SoundCloud, but consistently get hundreds of thousands of plays. Like Ego wrote in his food review, it’s easy to dismiss novel art. Whole Lotta Red will remind you how catchy, wild, and wacky Playboi Carti’s music is… For those of you that want me to get straight to the point, I will: Whole Lotta Red does not live up to the outrageous expectations that were placed on it. “Whole Lotta Red” shouldn’t be dismissed — the album is worthy of both praise and criticism. Such is the case with Whole Lotta Red, the long-awaited, oft-delayed, most recent effort from ATL’s hip-hop Dadaist. It wasn't quite a lump of coal, but doesn't reach the dizzying highs he's capable of. Playboi Carti takes an endless supply of bright and serrated beats and packs them together, end on end, so that the album seems to careen wildly toward an unknown destination. But the two dozen new tracks — including collabs with Kanye West and Kid Cudi — are being received like a lump of coal. Whole Lotta Red – Playboi Carti. It is cohesive, and is drawn from a thread that can be heard throughout the album. On that front, ‘Whole Lotta Red’ sadly falls a little short. OVERALL RATING: 8/10. Zacharie Mouille - 22nd January 2021. His verses don’t correlate with the refrain (“Take my shirt off and all the hoes stop breathing”), but you can easily forgive this due to the succinct nature of the song and its incoherent yet entertaining bars. Twitter. But there’s no getting away from the fact that at 24 tracks long, there’s not a lot of variety on ‘Whole Lotta Red’, and the biggest take away here is perhaps that perennial rap fan favourite: less is most definitely more. Although fan reception was harsh, Whole Lotta Red was met with generally positive reviews. For an album with such an extensive list of producers and co-producers—there are 24 beats, and only two from longtime collaborator Pi’erre Bourne—WLR maintains a strikingly consistent palette of mostly electronic sounds. And the trio of guest appearances (a phoned-in Future verse on “Teen X,” stock Kid Cudi on the texturally interesting but too-long “M3tamorphosis,” and executive producer Kanye West’s verse on “Go2DaMoon”) should all have been left on a hard drive somewhere. He has not completely excised it from Whole Lotta Red, but the album’s most arresting moments come when Carti is rasping, evidently on the verge of losing his breath. 6. ‘Stop Breathing’ keeps up with this raging sound: the clutter of bells, 808s and Carti’s signature staccato delivery as he admits: “Ever since my brother died, I been thinking ‘bout homicide”. By contrast, the songs on Whole Lotta Red are urgent, immediate. Verses disintegrate into Gregorian chants; “D-R-A-C-O” is spelled out repeatedly as if Carti’s trying to win the world’s most heavily armed spelling bee; the middle of the absolutely skull-rattling “Stop Breathing” is built around a single, constant ad-lib sound. While they seldom trade in anything like autobiography, they cut close to the bone … The effect is to make Whole Lotta Red’s predecessor, 2018’s already intense Die Lit, sound nearly staid by comparison––and Carti’s slightly cloudy, self-titled debut from 2017 seem positively tranquilized. After two years of broken promises, Atlanta’s Playboi Carti gave his fans a long-awaited Christmas present to sweeten the ending of quite a troublesome year – ‘Whole Lotta Red’. “Beno!” opens with an aside about Carti buying his sister a Jeep, a cute and specific image in step with the beat, which sounds like an iPhone ringing in heaven. Whole Lotta Red is difficult to sit through because of the various tone changes, the presence of mediocre-to-throwaway tracks, and scant attention paid to … The most interesting thing about Playboi Carti is that despite the immense attention and hype he draws, he remains a relative mystery. This review contains spoilers, click expand to view. Jordan Terrell Carter was born September 13, 1996 in Atlanta, Georgia. It’s only halfway through the song that it becomes clear that aside—one of the least-produced vocal stretches on the album—will be repurposed and repeated as a chorus. ‘Whole Lotta Red’ starts off strong enough, but after the pixelated sounds of ‘Beno!’, which harks back to the sounds of 2018 mixtape ‘Die Lit’, the album takes a turn for the worst. In places, though, the record rewards repeat listens – listen out for the fluttery production of ‘ILoveUIHateU’ and the blood-pumping ‘Stop Breathing’ – and, frankly, it’s likely that many of the better songs leaked already (‘Molly/No Stylist,’ which appeared online back in the summer of 2019, is an unreleased fan favourite) and were therefore not included here. It’s not an easy listen and doesn’t let you in without a great deal of perseverance, this is not an immediate or commercial album by any means. Pitchfork is the most trusted voice in music. At Metacritic, which assigns a normalized rating out of 100 to reviews from professional publications, the album received an average score of 73, based on five reviews, indicating "generally favorable reviews". > Playboi Carti, Whole Lotta Red | Album Review January 19, 2021 Album & EP , Music, Pop Culture, Reviews By the musical hype. The former was a more energetic, but rage-y album, just totally turned up a 1000%, but with "Whole Lotta Red" we see this intensity amplified to another sections of his music, where it's edgier and borderline most of the time, and just provocative, something that also … Whole Lotta Red had already been played 126 million times in its opening week. Most impressive is the way Carti has merged his delivery with his pared-down writing style, like when he gets stuck on the line “When I go to sleep, I dream about murder,” delivered over and over in a threatening stage whisper. But those sounds are deployed in dizzyingly varied ways, from the white-hot punkish tracks near the beginning to the evolutions of early-2010s molly rap that pop up toward its end. Whole Lotta Red functions like a pressure cooker. 'Whole Lotta Red', Playboi Carti's sophomore album and the most anticipated album of 2020, drops on Christmas. Facebook. It’s hard, melodic, experimental, and unlike anything else happening in mainstream rap. In the opening trifecta of songs Carti displays more agility and intentionality than he has across his entire discography. Playboi Carti’s ‘Whole Lotta Red’ is unique, for the best and the worst Arts & Entertainment Music January 19, 2021 by Lowell Wolfe 0 comments Nearly two and a half years after the release of his debut studio album Die Lit, Playboi Carti dropped his long-awaited sophomore follow-up, Whole Lotta Red, on Dec. 25, 2020. ‘Rockstar Made’ welcomes the listener with gargling basslines and wailing guitar synths that are mosh-pit friendly and adrenaline-inducing. (WLR smartly opens with one of its most propulsive songs, where Carti’s voice sounds as if it’s already been strained by an hour-long performance.) The song joins previous smashes ‘dothatshit!’ and ‘Flatbed Freestyle’ as a mellow Bourne-Carti tune for fans to fall in love with, the rapper’s knowingly whiny vocals cruising over the producer’s signature minimalist 808s and stretched synths. Read this to find out. It became Playboi Carti’s first number one hit on Billboards album chart, with the equivalent of 100,000 sales in the United States. Despite his youth and his brisk release schedule, Carti’s cultish fanbase would have you believe that the periods between his records are long droughts, ones that can only be weathered with frenzied detective work. Sign up for the 10 to Hear newsletter here. Playboi Carti – ‘Whole Lotta Red’ review: disappointing follow-up boasts moments of brilliance The rapper hoped to give fans a Christmas treat with this surprise release. Those beats are then populated by the 24-year-old’s most outré, expressive vocals yet, a string of barks, ad-libbed shards, and crooned melodies that compound the mania. After his knockout, diverse 2018 debut album proper ‘Dit Lit’, which featured huge club hits such as the Nicki Minaj-featuring ‘Poke It Out’, 24-year-old Carti had a lot to live up to; millions of fans were desperate for the pitchy tone that put him on the map. Hardcore punk is known for its cut-throat and aggressive style, and Carti channels that perfectly on the opening track “Rockstar Made.” By. Songs from “Whole Lotta Red” were regularly leaked, much to Carti and his team’s chagrin. ‘Vamp Anthem’, which – somewhat surprisingly – samples Bach’s ‘Toccata and Fugue’, is merely repetitive once its shock value has faded. That it does so while maintaining an aura of mystery around its creator is doubly impressive. Introduction After Playboi Carti’s newest album “Whole Lotta Red” dropped on Christmas day last year, the 24 year old rapper from Atlanta received a ‘whole lotta’ backlash compared to the massive cult-following his debut album “Die Lit” had. The Kid Cudi-assisted ‘M3tamorphosis’ is particularly disappointing – it’s unusual for Playboi Carti and his team not to know when to end a droning track. It is easy to find hours-long playlists of unreleased Carti songs, some ripped in 15-second increments from Instagram stories, others leaked by hangers-on or purchased from enterprising hackers. West's association with the project makes sense in that Whole Lotta Red is Carti's Yeezus, with a caustic energy unlike anything he has turned in before. In some ways, Carti’s public persona betrays his fixation on high fashion: the rapper as couture, something you can’t simply walk into a department store and see, touch, own. For some reason, folks on social media expected the album to be better than Illmatic. It’s one thing for a 24-song, hour-long album that had become an object of such intense speculation to deliver on its promise. Playboi Carti has intriguing moments on his sophomore LP, Whole Lotta Red, but needs to expand his arsenal where substance is concerned. Album Review: Whole Lotta Red. Catch up every Saturday with 10 of our best-reviewed albums of the week. “Whole Lotta Red'' is Playboi Carti’s much-anticipated second album. However, based on Whole Lotta Red, one would be justified in their concern for his emotional well-being. These are quibbles, mostly, but they add up—less for being outright failures on their own terms, and more for derailing the momentum that Carti otherwise so carefully creates. “Whole Lotta Red” cements Carti as a mainstay in the rap world Playboi Carti proves as divisive as ever with sophomore album Teren Kowatsch 01.22.2021 30 Views 0 Comments Life Life , music , Rap , review Even when songs do conform to more traditional arrangements, they arrive at them in unexpected ways. Our review of the new Playboi Carti album Whole Lotta Red. Carti has one of, if not the most unique and creative voices in the rap game right now. Reading Time: 7 min read. Kanye West acts as executive producer on Whole Lotta Red, and shows up for a guest verse on "Go2DaMoon." And at the end of this bumpy journey comes the short yet nostalgic ‘Place’; for early Carti fans, this track harks back to the magic with which producer Pi’erre Bourne brought the rapper’s earlier work (see 2017’s trappy breakout ‘Magnolia’) to mainstream acclaim. Album is a classic if you despise it and it's not as … Most of the 126 million streams are caused by social media’s controversy with his album. Whole Lotta Red transposes that thrill of hearing an inspired work-in-progress and builds it out into a fully realized style. Finally, with Whole Lotta Red, we have reached the ultimate stage, the alien voice: a stream of gorgeous, pitch-perfect nonsense, almost completely indecipherable to the human ear. (Sometimes there are literal echoes: KP Beatz and Jonah Abraham’s “No Sl33p,” which comes immediately after Juberlee and Roark Bailey’s “Slay3r,” might as well have been built around a hummed recollection of “Slay3r.”) There is sinister Atlanta rap scaffolding—Richie Souf’s “JumpOutTheHouse” sounds like something an agitated Gucci Mane might have jumped on in 2008—but also a refreshing sense of humor, and a looseness that allows the zaniest idea to occasionally win. Whole Lotta Red is a sprawling mass that spans 24 songs and includes performances from Future, Kid Cudi and Kayne West. Playboi Carti’s new project is enterprising and starkly unique, combining his various styles of old with an exciting new punk sound. ‘Control’, meanwhile, is a true album highlight, as Carti explores an unusually vulnerable approach to a love song over a hyper-pop beat: “I only want the best for you / I’ll cure your love like a doctor”. By contrast, the songs on Whole Lotta Red are urgent, immediate. The album, first announced in summer 2018, was habitually teased on social media within the last two and a half years. While they seldom trade in anything like autobiography, they cut close to the bone all the same. On ‘M3tamorphosis’ Carti’s braggadocio is infectious as he makes that song’s first refrain (“When you feel like this, can’t nobody tell you shit”) seem empowering, while the rapper’s astral humming takes us to a place of mindless euphoria. Still, there are moments to celebrate here. After two years of making fans play the waiting game, Playboi Carti finally released his highly anticipated new album, Whole Lotta Red, on Friday (Dec. … Review: Playboi Carti’s ‘Whole Lotta Red’ Zacharie Mouille offers his perspective on the new album from the mumble rap pioneer. However, it's painfully apparent that Carti needs more features (his divine harmony with Pi'erre Bourne shines on their single collaboration "ILoveUIHateU"). Whole Lotta Red is a balancing act wherein no one is sure what direction Carti will take. Whole Lotta Red is a sprawling mass that spans 24 songs and includes performances from Future, Kid Cudi and Kayne West. It's because Whole Lotta Red has broken my analytical, musical brain and I've decided these words are pointless. Like the direct comparison to Yeezus it is an … With the three-song set of “New N3on,” “Control,” and “Punk Monk,” the album transitions from its buzzsaw front half to the more exultant back, but also introduces minor problems of bloat and pacing: Each of these three songs has a better-executed analogue elsewhere on the tracklist, though “Monk” is redeemed in part by the industry intrigue it airs. One of the signature elements of Carti’s style has been his so-called “baby voice,” a softer touch in a higher register. It's been over 2 years since the Cartier's have heard from their favorite adlibber & Whole Lotta Red has been teased for many moons. 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